Promote An Even Skin Tone & Complexion 

Sweet GOjic | The Original Kojic Acid Serum

Sweet GOjic

 Kojic Acid Brightening Serum

2 fl oz | 60ml

Sweet GOjic | The Original Kojic Acid Serum

Sweet GOjic

7.5% Kojic Acid Pigment Gel

3.3oz | 100g


Hyperpigmentation occurs when certain areas of skin become a darker hue than its other surrounding areas. Usually, discoloration of the skin shows up as brown spots or small patches that make the skin look uneven. Many times this is due to overproduction of melanin, the pigment that gives your skin its color. 

Common Causes.

The three most common causes of pigmentation on the skin are inflammation, hormonal response, and sun exposure. These trigger a process known as melanogenesis. This is the main process responsible for creating extra melanin as a way of protecting your skin.  

The Break-Down.

We are always on the move and busy with our day-to-day lives. That being said, the sun is truly sometimes impossible to avoid. Sun exposure is "ultimately" the number one cause of hyperpigmentation. Although melanin naturally acts as your skin's organic and all natural sunscreen, too much exposure to harmful UV rays triggers overproduction of melanin, A.K.A. sun spots or age spots. Sun-induced pigmentation is more sporadic and is common on areas such as the nose, cheeks, and forehead.


Post-inflammatory hyperpigmentation (PIH) on the other hand, develops from physical trauma, such as cuts, burns, and acne. This type of pigmentation is common in areas where people experience active breakouts. 

Finally, hormonal responses, especially during pregnancy or medications, are known to be some of main causes behind another common hyperpigmentation known as melasma. Melasma tends to shows up as dense areas of pigment in the central third of the facial region.